Hersheys is changing the look of its candy bar for the first time in history
Hershey’s century-and-a-quarter-old chocolate bar design is getting a very modern makeover.
The brand is replacing its recognizable logo and etching 25 popular emojis into the rectangles that make up its milk chocolate bar. Hershey’s is including a smiley face, the fist pound, the ghost emoji and others.
The emoji-filled redesign marks the first time Hershey’s has altered its milk chocolate bar design since it first went on sale in 1900.
But, sad face, it’s not a permanent change. The new bars are on sale for a limited time beginning this summer. The company said it will only make about 25 million standard- and snack-sized emoji bars.
Hershey's temporary design with emojis. photo-illustation: hersheys, CNN“By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new,” said Kriston Ohm, senior manager of Hershey (HSY)’s, in a press release.
Each of the emojis were chosen to “feature meanings that would help to spark a conversation,” the company said.
They will be sold in the standard size and snack size and will come in six different packages.
The six different packages. Hersheys/CNNHershey has made very few additions to its namesake lineup in the past.
In 2017, it started selling Hershey’s Gold, a caramelized creme bar with pretzels and peanuts baked inside. It was the first Hershey’s bar that didn’t include chocolate.
Prior to that, Hershey’s began selling a Cookies ‘n Creme variety in 1995. Hershey’s Special Dark debuted in 1939.
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